Boating goes high-tech


♪ DAGEN: AHOY. I JUST KNOW THAT. THE BIG BUSINESS OF BOATING GETTING BIGGER. GERRI WILLIS IS ON THE HUDSON RIVER WITH THE WHOLE STORY. HEY, GERRI.>>REPORTER: WELCOME TO THE BOSTON WHALER, 38-FOOT REALM. THAT’S WHAT I’M ON RIGHT NOW. TAKE A LOOK AT THIS BOAT. I WANT TO SHOW YOU SOMETHING REALLY SPECIAL. LOOK AT THESE FOUR MOTORS. THIS IS 1400-HORSEPOWER. THAT’S LIKE SEVEN CARS BEHIND THIS BOAT, PRETTY AMAZING. I WANT TO INTRODUCE YOU TO JOHN PFEIFFER. HIS COMPANY MAKES THE OUTBOARD MOTORS. YOUR SWEET SPOT IN THIS INDUSTRY IS, LOOK, WE’RE GOING TO GO AFTER THE PARTS, WE’RE GOING TO BOATS GO.>>THAT’S RIGHT. WE MAKE IT FROM 2.5-HORSEPOWER TO 1750 HORSE TO 1750 PORSE TO 1750 POWSE TO 1750 POWER. WE MAKE A LOT OF SYSTEMS THAT GO INTO BOATS. JARED: .GRED: .GERD: YOU ARE FOCUSED IN ON SOMETHING THE CONSUMERS ARE OING FOR, THAT’S — OPTING FOR, THAT’S WITHIN THE UNITS IS A DIFFERENT FEATURES, EASE OF USE FEATURES THAT ARE BUILT INTO BOATS TODAY. PRE-GREAT RECESSION. IT’S NOW EASY TO OPERATE. GERRI: LET’S SHOW FOLKS SOME OF THOSE SYSTEMS, SOME OF THE I’M COMING RIGHT UP INTO THE CABIN HERE WHERE I WOULD BE DRIVING THIS BOAT. I’VE GOT TO TELL YOU, DAGEN, THERE’S SOMETHING IN THE WORLD CALLED SKY HOOK. THAT’S WHAT THIS BOAT IS ON RIGHT HERE SO WE CAN SEE THE STATUE OF LIBERTY RIGHT OUT OF THIS CORNER HERE. TELL US WHAT SKY HOOK IS.>>SKY HOOK IS AN AUTONOMOUS FEATURE. WHAT WE DO, THERE’S A LOT OF TIMES WHEN YOU’RE BOATING WHERE YOU WANT TO STAY IN POSITION. YOU HIT ONE YOU BUTTON, YOU LINK TO A SATELLITE, AND YOUR BOAT IS GOING TO STAY IN THAT POSITION UNTIL YOU RELEASE IT. DAGEN: .AGEN: .GEEN: .GERR: .GERRI: I WANT TO SHOW THE JOYSTICK. THEY INVENTED THIS SO THAT ESSENTIALLY ANYBODY CAN DRIVE THIS BOAT. YOU USE THE JOYSTICK, YOU DON’T HAVE TO MAKE ANY CALIBRATION, IT’S EASY TO USE. WITHOUT ANY EXPERIENCE AT ALL AND BE ABLE TO DRIVE IT, EVEN A BOAT THAT’S 38 FEET LIKE THIS. GERRI: IF YOU WANT YOUR MILLION DOLLAR BOAT DRIVEN BY SOMEBODY WHO HAS NO EXPERIENCE, MAYBE SO, I GUESS. RIGHT?>>THAT’S RIGHT. GERRI: I WANT TO SHOW THESE SCREENS AS WELL, IF YOU CAN TURN AROUND, GIVE OUR VIEWERS A LOOK AT THIS STUFF. SO TELL ME WHAT’S ON THIS LEFT-HAND SCREEN HERE.>>ON THE LEFT-HAND SCREEN IS NAVIGATION. YOU CAN PUT ANYTHING YOU WANT ON THESE SCREENS. THESE ARE GLASS SCREENS. THIS HAPPENS TO SHOW OUR NAVIGATION SCREEN. YOU CAN HE SHOW DIFFERENT VIEWS OF WHERE YOU ARE. GERRI: WHAT’S THIS SCREEN NEXT TO IT?>>THAT’S A FISH FINDER. GERRI: I CAN SEE FISH FROM THIS?>>FISH FINDERS ARE LEALLY, REALLY – REALLY, REALLY IMPORTANT. GERRI: ARE YOU TELLING ME THERE’S NO FISH IN THE HUDSON?>>DOESN’T LOOK LIKE THERE’S MANY RIGHT NOW. GERRI: HERE WE HAVE THE ENGINE.>>ENGINE DATA, RPMs, FUEL LEVEL, BATTERY LEVEL, THAT TYPE OF — AGAIN WHATEVER YOU WANT TO SEE ON THAT SCREEN, YOU CAN SET IT UP THE WAY YOU WANT IT. GERRI: INTERESTING THING ABOUT BRUNSWICK, THEY RECENTLY TRIED STORY.>>BRUNSWICK’S SWEET SPOT IS IN BOATS FOR MIDDLE CLASS AMERICANS, ALL THE WAY UP TO THIS BOAT, THIS IS A HIGH END BOAT. OUR SWEET SPOT IS UP TO 40 FEET. THAT’S WHERE WE’RE GOING TO THE SEA RAY THAT’S RIGHT OUT HERE. THIS IS A BRUNSWICK BOAT AS WELL. TAKE A LOOK AT THAT WE’VE GOT PEOPLE OUT THERE WITH THE CAMERAS, ANOTHER — THIS ONE’S A TWO ENGINE BOAT, RIGHT?>>TWIN 250-HORSEPOWER ENGINE ON

7 thoughts on “Boating goes high-tech

  1. when i was a young boy 30 yrs ago my dad did all the driving and navigation on the boat. Now my older sister takes the helm. She can dock and launch a 32' cabin cruiser by herself. The boating industry better catch on that WOMEN are willing to purchase 20k-100k toys to party with their girlfriends on.

  2. Notice how no one gets into the water? Could have something to do with low boat sales also. No one wants to play in human waste, industrial waste and nuclear radiation.

  3. My family has been doing this for years. We buy hulls, and in most cases remove the inboard, install a heavy duty swim platform, and throw on three 250 salt water Merc's. Of course we also install the latest technology. With a little experience this can be done during one winter.

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